Frederick W. Pierce IV
President and CEO of Pierce Education Properties (PEP)
For the past three (3) years my organization has been using Berkman Strategic Communications, as our PR Counsel of Record, for all our targeted National Public Relations activities. While I never worked with Jack personally before, we both shared experience with one the greatest market research executives ever…Sanford Goodkin. I worked for Sandy years ago, and Jack and his firm were PR representatives for our account. I became aware of many of his clients, and the outstanding work he accomplished on their behalf. My requirements were very targeted, and my outreach needed to be high profile and very selective. I am in the student housing business. I own and manage only Class A communities, all adjacent to D-1 public Universities. I own over 24 student housing communities nationally, located in 24 Cities with over 20K beds.
We are consistently seeking investment partners from Pension Funds, Foundations and Institutional Investment arenas. Our focus is directed to these very sophisticated investment specialists, whose portfolio in multi-family real estate investment, specifically student housing, needed to be greatly enhanced and expanded. The student housing marketplace today is exploding. With more students nationally than ever seeing higher education, coupled with international students in search of education in the US, we have an abundant and highly active marketplace.
Jack has incredibly well positioned PEP and me, on the National Student Housing Stage! I am now regularly sought after for my major national publications, and financial news outlets, for commentary and expanded opinion, regarding student housing. I have been featured in the New York Times, National Real Estate Investor, GlobeSt., Bisnow, Bloomberg, major TV and radio business and finance outlets, and numerous industry newsletters , and others all focused on our target audience. Along the way, he has secured us numerous top journalists who write for these publications, as well as many others. I have become as Jack says: “The Guru of Student Housing”.
Jack has the skill and creativity we were aggressively after. His unyielding commitment to me, and our Brand, is very rare indeed. Our company goal of reaching a $1B portfolio is eminent. Jack will have the opportunity of now taking this heralded achievement to the marketplace. I trust for us and him, it will be his finest hour.
Without question, I decidedly recommend Jack and his associates with the very highest of esteem.