Campaign
Profile: Launched in July 2005, San
DieGO Downtown is a first-ever private/public partnership
campaign to acquaint the world with the attractions of
Downtown San Diego and its Gaslamp Quarter. A campaign
propelled by financial and in-kind contributions, the
program employs a trail-blazing e-business and destination
marketing program, augmented by intense publicity, site
promotions and select traditional print ads to advance
awareness and patronization of the Gaslamp Quarter National
Historic District and the multitude of "Play"
attractions that make Downtown San Diego one of the nation's
most vibrant and enjoyable urban centers.
