Client:
Human Touch Products
Objective:
Product Reviews and Endorsements
Campaign:
Strategic and Integrated Marketing Program
Results:
National Media Coverage, Increased Social Fan Base
Brief:
BERKMAN created and executed a fully strategic and integrated marketing program that included: strategy and market research, targeted and proactive media outreach to secure product reviews, product endorsements and general wellness education provided for Human Touch Products for 5 years through weekly blog posts, customer testimonials, television product placements, and an aggressive social media campaign.
BERKMAN created widespread awareness for the HT brand and its products. The campaign resulted in major national media coverage, an increased fan base on Facebook and Twitter and also has garnered several awards.
BERKMAN’s efforts have allowed HT to greatly enhance and elevate its desired positioning and awareness among both its target consumers and business audiences.