At BERKMAN, we make sure our clients are fully trained with extensive time spent on “mock interviews” using rehearsals and video training to prepare them thoroughly before they are subjected to interviews by the media. We provide our clients with comprehensive interview techniques and the skills necessary to be ready for any media interview or media crisis situation that presents itself.
- We prepare you before sending you out to meet the media
- We provide you with interview techniques for any media interview
We have trained hundreds of senior executives and spokespersons from a wide variety of organizations to handle both friendly and hostile interviews. Our media training sessions assist spokespersons in adapting their responses to the media’s questions into opportunities to effectively communicate the organizations key messages, which are essential to properly positioning the organization’s major goals and objectives.