BERKMAN Strategic Communications

San Diego Public Relations and Marketing Communications – (619) 246-3404

Social Networking

Today, consumers and businesses alike are turning to the Internet for real-time information, breaking news and the latest deals. With half a billion users on Facebook this year, businesses cannot afford to not invest in a strategic social media plan. The digital world is constantly evolving as companies continue to develop even more creative platforms and applications to share user-generated content. Because of the burgeoning popularity and visibility of social media marketing, users are on the constant hunt for new and exciting information that they can share with others online. At BERKMAN, we understand the magnitude of building relationships with bloggers, fans and Twitter personalities and implement a premeditated social media plan tailored to fit our clients’ exact needs.

Facebook and Twitter

As two of the most visible social media platforms online, Facebook and Twitter excel at spreading content and building firm relationships with customers and the media. While Facebook allows our clients to easily interact and share a wide range of content with fans and friends, Twitter, with its real-time capabilities, enhances conversation between businesses and consumers. Without constant and intriguing updates focused on a specific target market, a business can get lost in the shuffle and users and followers will move on to a competing business with a significant online presence.


Sharing videos is another useful tool in bringing awareness for your company. Consumers are able to see the face behind the product and feel a closer relationship with the company. In an age where we rely more on our friend’s opinion and review than traditional advertisements, video testimonials work especially well in building credibility. By uploading videos on YouTube, a business is able to provide for the consumer a more in-depth look at their company. An interesting and engaging video showcasing a business’s fun personality, for example, can be shared through many social media platforms and be seen by millions. Think of a video as being an inexpensive commercial sent out to millions of online users eager to watch the next big Internet sensation. Not only does this create awareness for your brand or company, but it also becomes an experience for the consumer that they’ll remember.


With a team of expert copywriters, BERKMAN is able to produce content for our clients that sparks interest in social media users, encouraging them to take an additional step over to our clients’ Website, Facebook page and Twitter profile, thus extending the reach. Actively blogging is essential in today’s digital sphere as it adds credibility and personality to your business. It positions your company and your team as thought leaders in the industry. By enabling the voice of the company to be heard (or read), blogging allows consumers to see a different light of the company and respond directly on the site. Furthermore, by utilizing content rich in keywords and search phrases, blogging enriches a company’s SEO efforts and increases their visibility on the web.

Social Media Bookmarking Sites

Sites such as Tumblr, Digg, and StumbleUpon help users easily share their interesting content on the web. Whether it be photos, articles, videos, or any digital media, these social media bookmarking sites facilitate the spread of content. It is another tool in enhancing one’s own web presence.

Search Engine Optimization

Search Engine Optimization, or SEO, is a crucial part in marketing your business online. To survive in today’s digital landscape, businesses are fighting for a high search engine ranking as consumers scour the Internet using search engines such as Google to find information on a product or service. BERKMAN’s recent partnership with IntelliSparx, a provider of online marketing services, ensures that our clients receive the highest level of expertise to achieve optimal visibility in search engine results.

Social Media ROI/Tracking

How do you know if your social media efforts are working? With the ever-changing social media sphere, there are several methods and tools to help you track social media analytics. BERKMAN has designed a system that tracks and analyzes the social media efforts our clients are associated with across all platforms. We provide our clients with a monthly ROI report so they are aware of how our social media and online marketing efforts are improving their reach and consumer perception on a month-to-month basis.

Blurring the line between business and consumer, social media has established itself as a key component in your business’s success. To stay on top of advancing new trends, our team is updated daily on social media news regarding PR, business, and new applications and platforms.

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