Client:
SOFT TOUCH DENTAL
DR. ALI FAKHIMI PRACTICING OWNER
Objective:
OUR ENGAGEMENT WAS TO POSITION THE DR. IN THE COMMUNITY ABOVE THE THRONGS OF DENTISTS WHO CLAIM TO BE COMPLETE IN THEIR DENTAL CAPABILITIES. ADDITIONALLY, OBJECTIVES OF THE CAMPAIGN WAS TO EFFECTIVELY COMMUNICATE A TRUSTED AWARENESS AND UNDERSTANDING OF WHY THIS MAJOR ENTREPRENeuRiAL DENTAL PRACTICE IS DIFFERENT BY DESING, ADDING A WIDE VARIETY OF CURRENT REQUIRED OFFICE MODIFICATIONS. THESE INCLUDED THOROUGH SAFETY MEASURES, SANITATION AND OF COURSE, COMPETENCY OF OVERALL PRACTICE AND PROFESSION. CREATING A FULL UNDERSTANDING OF OFFICE BUILDING’S DRAMATIC INTERIOR REMODEL, INCLUDING NEW STATE-OF-THE-ART OFFICE FF&E AND DENTAL PARAPHERNALIA, WAS ALSO AN ESSENTIAL PORTION OF OUR OUTREACH MESSAGING. THE CHALLENGES OF COVID 19 CREATED A DOWNTURN IN PATIENT VISITATION FOR THIS NORMALLY CONSISTENTLY BUSTLING PRACTICE.
Campaign:
WE USED PUBLIC RELATIONS CAPABILITIES AND WORKED WITH TRADITIONAL AND HISPANIC REGIONAL TV, RADIO, PRINT, SOCIAL MEDIA, VIDEO TO EFFECTIVELY POSITION DR. ALI FAKHIMI, EMPhASIZING HIS CAPABILITY FOR “COMPLEte DENTAL VISION AND PRACTICE.
Results:
NEARLY A 20 PER CENT INCREASE IN BUSINESS HAS OCCURRED IN JUST 4 MONTHS OF ENGAGEMENT.
Brief:
Our campaign began immediately with major tv coverage on location, with a tour highlighting the newly completed office and entire building remodel as well as transformation of interior decore, creation of sanitary private exam rooms, health and safety measures for patients and staff, completely new outfitting of staff for patient health and safety, purified air in all rooms, and a procedurual change in the method of how patients arrive and are checked into the office for appointments. This initial tv coverage included 3 independent segments of 5 minutes each. This launched and generate an outstanding response. This was followed by a major video and cable program, interviewing our dr. And capturing the overall transformation of the entire office environment and efficiency of practice. All video content was used for social media purposes. Additional articles, offering advice to the consumer regarding dental hygiene were also placed and appeared. Radio interviews were also achieved and posted on site. Completely new photography was created showing the new office environment. Some of these photos were used for communications with all patients by email. Existing, new and inquiring patients received these updates crated by our firm. A new program was created for the website and patient distribution. We identified 12 procedures and created videos showing actual patient and Dr. interaction . These were produced to show and discuss, by the Dr., what is actually involved in each procedure, up close and personal with Dr. and staff. This is a dramatic and real-time method, of better demonstrating complicated or normal procedures. To our knowledge, this is a first of its kind in our region. Plans are to send these in a special informational video communications to all actual and potential patients.