BERKMAN Strategic Communications

San Diego Public Relations and Marketing Communications – (619) 246-3404

Strategic Unified Communications and Planning

“If you don’t know where you’re going, any road will get you there.”

Companies must have a direction that is documented and adhered to. All aspects of a company’s operation both internally and externally must have a coordinated process of operation with full implementation directions, deliverables and total accountability.

Every well-planned strategic communications campaign requires a “road map,” or strategic direction, if you will, to best manage future short-term or long-term direction. Our strategic planning process begins with an intense three hour session where we fully discuss your organization’s goals, objectives, priorities and strategies. No two companies are the same and the format of our personalized strategic planning process allows us to obtain the information needed to prepare a complete and comprehensive Strategic Communications plan for each client and fully execute its implementation on an ongoing basis.

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